A creative strategist, visual storyteller, and business builder with over 10 years of experience across advertising, design, experiential marketing, tech, and hospitality. She bridges art, strategy, culture, and commerce.

She holds a BFA in Advertising from the University of Santo Tomas. Starting as a visual artist and agency Art Director, she expanded into managing multidisciplinary teams, leading complex initiatives, and building performance-driven creative systems.

Her leadership spans branding, digital media, experiential installations, and integrated marketing campaigns. As former Creative Studio Director at Aderize, she built scalable ad-tech frameworks, mentored staff, and guided global enterprises in data-driven environments.

She also co-owns Los Indios Bravos with her husband—a heritage-inspired culinary venture in Boracay—and founded BlankCanvas Digital, consulting on brand development, visual identity, and storytelling.

Driven by strong concepts, her goal is to build impactful brands, experiences, and communities through strategic foresight and human-centered narratives.