Creative Leader • Strategist • Visual Storyteller • Restaurateur

Jaz Villanueva-Catindig is a creative strategist, visual storyteller, and business builder with over a decade of experience spanning advertising, design, experiential marketing, technology, and hospitality. Known for bridging creativity with structure, she has built a career at the intersection of art, strategy, culture, and business.

A graduate of Fine Arts major in Advertising from the University of Santo Tomas, Jaz began her journey as a full-time visual artist before moving into agency life as an Art Director. What started as a passion for visual communication evolved into a broader pursuit of building ideas, teams, and creative systems that drive meaningful impact.

Throughout her career, she has led multidisciplinary teams across branding, digital, experiential, and integrated campaigns. As Creative Studio Director at Aderize, she played a pivotal role in shaping creative operations within the advertising technology space—developing scalable creative frameworks, mentoring talent, and helping global brands navigate an increasingly data-driven digital landscape.

Today, Jaz serves as Head of Creatives at AIKA Events & Production, where she leads the creative vision, systems, and culture behind large-scale brand experiences, campaigns, and productions. Working across strategy, design, content, and experiential storytelling, she helps transform ideas into immersive experiences that connect brands with people in meaningful ways.

Alongside her corporate leadership role, Jaz is also the co-owner of Los Indios Bravos, a heritage-inspired restaurant in Boracay that she runs with her husband. The restaurant serves as both a business venture and a personal passion project—bringing together Filipino history, culture, storytelling, and hospitality through food and shared experiences. Through Los Indios Bravos, she continues to explore how culture can be preserved, celebrated, and reimagined for modern audiences.

As Founder of BlankCanvas Digital, she continues to collaborate with brands, agencies, and entrepreneurs as a creative strategist, consultant, and commercial director. Her work spans brand development, visual identity systems, creative leadership, and storytelling across digital, film, experiential, and emerging platforms.

Whether leading creative teams, building brands, or creating spaces where stories are shared around the table, Jaz remains driven by one belief: that great ideas have the power to connect people, shape culture, and leave a lasting impact.

Her mission is simple: to build meaningful brands, experiences, and communities by combining creativity, strategy, and human-centered storytelling—while preserving authenticity, craftsmanship, and purpose in an ever-evolving world.