A creative strategist and visual storyteller with over a decade of experience in design, advertising, and directing — Jaz Villanueva-Catindig, known to many as Jaz, bridges the worlds of art, technology, and strategy.

After earning her Fine Arts degree in Advertising from the University of Santo Tomas in 2012, Jaz began her journey as a full-time visual artist before transitioning into agency life as an Art Director, where she honed her eye for brand storytelling and conceptual design. Her work evolved from crafting campaigns to building creative ecosystems — scalable, data-driven frameworks that empower teams and amplify brand impact.

As Creative Studio Director for Aderize, Jaz established herself as a trusted creative leader in the advertising technology space, blending artistic intuition with structured systems and strategy. She became a key figure in shaping how global brands navigate the digital landscape — creating efficient creative pipelines, mentoring multidisciplinary teams, and aligning creative excellence with business growth.

Today, through her independent studio BlankCanvas Digital, Jaz continues to collaborate with brands and agencies as a Founder, Creative Strategist, and Commercial Director. Her collective specializes in visual storytelling, brand design, and creative direction, transforming ideas into meaningful narratives across digital, film, and experiential platforms.

Beyond her professional scope, Jaz continues to explore her roots through illustration, digital art, and commercial direction — a creative outlet that reflects her passion for emotive storytelling, visual contrast, and timeless design.

Her current mission: to future-proof creativity — helping brands and teams evolve in an ever-changing digital landscape while preserving authenticity, artistry, and purpose.